Our Own – House Brands

Shopwise houses a whole slew of house brands exclusively available in our stores. Made from high quality materials, prices are made more affordable than leading brands, to give our customers more value for money and bigger savings.

Surebuy and Surebuy Premium are Shopwise’ in-house brand that ranges from basic grocery ingredients (condiments, oils, noodles, canned goods, etc.) to household products (cleaning, paper products, party needs, dishwashing essentials and more)

The Giant brand, marked by its yellow and green packaging, is the house brand of one of the leading Hypermarket in Singapore. Made of imported quality, but priced locally, their products range from groceries, to hardware, to cleaning implements and more.

We love pets just as much as you do, that is why our pet nutritionists and “taste” experts were dedicated enough to create the most delicious and healthy meals; adding nothing but the best ingredients, with exceptional nutrients to help your pets stay active and healthy. Never sacrificing taste for a nutritious meal, Vitapet has been created to keep your pets happy and satisfied.

Top to Toe. A new line of simply stylish wear. Created to dress you from head to toe, from basics to more sophisticated wear, day or night, all choices are available in a sea of vibrant colors.Make your statement. Create and color your fashion world with TOP TO TOE’s range of casual fashion wear. There is a style for every personality and a color to suit whatever the mood or occasion.TOP TO TOE – Create Your Style!

French Cellars is the perfect way to discover great wine for France without paying the high prices. Our 3-tier range is produced by top winemakers and is the ideal introduction to classic wines from France’s most famous wine regions. Taken with a meal or on its own, French Cellars guarantees superb quality, authentic style and fantastic consistency from vintage to vintage. It is no wonder that these delicious wines have won over 50 Awards in Major International Competitions!

SimplyLiving provides complete home solutions tailored to those seeking affordable luxuries and an aspirational lifestyle. SimplyLiving is about smart, colour-coordinated home living choices created with uncompromising quality. SimplyLiving – Smart Living, Made Simple.